Mission/Vision/Values Work
A meaningful mission/vision/values framework is a razor sharp decision-making tool for leaders and a potent recruiting weapon as well. I love finding ways to bring this DNA of the organization to life beyond a website or poster on the wall. Finding creative ways to make them stick and live through the actions of employees is very rewarding personally. Some of my experience includes:
A startup approach to overhauling a tech firm’s values brings bold, memorable language and a memorable launch party.
An 83 year-old military non-profit updates their mission, but will modern emotional language alienate their older, core audience?
A CEO sees a window provided by a fresh capital investment to change his culture and renew their promise to the community.
Weaving our values into the launch of a new rewards and recognition program captured the emotions of our employees and garnered record, sustained participation. This was the launch video I wrote, scored and edited
As the new board chair, a leader of a national energy lobby looks to climb out of COVID with a new perspective on their values.