Video Production and Creative Direction
If needed, I can bring several in-house capabilities to produce video product quicker and more efficiently. I can act as a one-person band or supplement other video professionals. I love working with other creatives but come with little ego. The director is the director and anyone should be okay hauling Pelican boxes and lights to the next location. My video and production abilities include:
On-Camera Interviewing
I have helped bring genuine content from all sorts of walks-of-life, from a recovering addict to CEOs and physicians. I excel at getting real reactions, genuine emotion and even a little saltiness when appropriate. I know a lot of tricks but in the end my subjects can see that I am genuinely interested in who they are and what they do. The greatest compliment I can hear is “I forgot I was on camera.”
I wrote a piece for our agency’s industry blog where you can find some of my essentials of interviewing, you can read them here.
I have interviewed more than 150 clinicians and they are among my favorites. In this example, our warm up session ended up being the content for the TV/pre-roll ad after this surgeon revealed something very personal.