Executive Communications
I have enjoyed 20 years of experience helping leaders in the most challenging industries build belief across their organizations, from the newest employee to the most tenured board member.
Investor & Board Relations Communications
Created and advised C-suite leader Board of Director Presentations for Caterpillar, Dominion Energy, National Security Agencies, United Service Organizations and various health systems
Created and contributed to numerous Board of Director update collateral from newsletters to video updates across multiple industries
Advised/composed C-Suite quarterly earnings call remarks for Caterpillar and Dominion Energy
Key contributor and editor for high-stakes corporate collateral, from ESG-centric products like Climate Reports for activist investors to annual reports for non-profits like The USO and CommonSpirit health system
Speechwriting & Media Training
Led all media preparation for new hospital announcement, including key message crafting, speechwriting and press conference preparation. Stakeholders included C-Suite, Governor of Delaware and key county officials. Read the case study here.
Speechwriter and media trainer for various C-Suite members across multiple industries, including Dominion Energy’s participation in global climate and sustainability events
Executive Event Programming & Preparation
Created Mission/Vision/Values for tech firms and startups. See a case study here.
Led internal and external focus groups to inform strategy of United Services Organizations mission statement change. Led internal rollout over multiple channels.
Led focus groups, leadership facilitation and wrote mission/vision/values as part of health system’s rebrand. Read them here.
Collaborated with the C-Suites of six energy companies to compose key value pillars of the American Gas Association playbook.
High-Stakes & Crisis Communications
Led internal communications efforts for merger and acquisitions, and reductions in force for more than a dozen organizations
Advised executives and crafted communications for job site property damage and fatalities
Labor/contract negotiation comms for Caterpillar and with multiple nursing unions
Led cyber security awareness communications campaign during increased threats due to military actions abroad for United Services Organizations
Member of Nuclear Emergency Response Organization communications team, assigned to coordinate communications between federal, state and Dominion Energy’s nuclear team
Led local Caterpillar response to protests of bulldozer use by Israeli Defense Forces
Consulted with multiple health systems to build communications during Ebola crisis
Key contributor to COVID operations communications for major utility, Dominion Energy
Data breach communications consulting for multiple health systems
Thought Leadership & Executive Personal Brands
Led creation of content strategy of Chief Operating Officer’s social presence, doubling her followers, and creating the benchmark to scale to the rest of the C-suite at Dominion Energy
Provided custom content for USO CEO’s LinkedIn feed, along with an internal campaign to encourage employee engagement
Created Michigan CAT’s first social presence in 2008, convincing executives 60+ years of age to engage online before their peers
Content creation and preparation for appearances at national events such as the National Governors Association for Dominion Energy and Caterpillar
Town Hall run-of-show creation and preparation for C-Suite leaders in multiple industries, including United Services Organization, Dominion Energy, National Security Agencies, Coca-Cola, Truist and various health systems.
Podcast production and promotion for executives reaching both internal and external audiences at United Services Organizations and Dominion Energy.