Change Management Examples

When it is inevitably time for big changes, I have years of experience in developing key messaging, training leaders and producing content on numerous channels. While I am more than capable of moving swiftly, I also believe that the key to good Change Management is building a bank of trust and clarity through quality communications BEFORE a change is announced. Below are a few highlights and images that illustrate my experience and approach:

  • Led communications efforts for merger and acquisitions, restructuring, reductions in force for more than a dozen organizations

  • Created campaigns that fostered innovation at Caterpillar, Dominion Energy and various health system clients

  • Led rebranding communications at several health systems and the United Services Organization

I created an employee short film festival to highlight the value of constant improvement driving process change at Dominion Energy.

I have created and facilitated brand workshops for health systems that are rebranding, with custom content for each group of stakeholders.

When announcing our change of Mission Statement at the USO, I centered our customers (service members) to elevate the real WHY behind the change that would resonate most with our employees